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I am a lifelong music obsessive who lives and breathes the fan experience. You can't fully understand how to market music to fans if you aren't in the trenches - standing in the merch line, sweating it out in the online queue to grab concert tickets, pre-ordering physical copies of records, pre-saving albums on your preferred digital music service, engaging with other fans in passionate discussions about music, or all the other varied butterflies-in-your-stomach inducing activities involved in the love affair with this beautiful and essential art form. If you are going to be in the business of marketing music, you have to be trying every single day to wrap your head around the decisions about their time and money that fans make. Music fandom is deeply personal, and understanding why fans invest their time and money is essential.
My philosophy is simple: We live in an attention economy and people's most valuable asset is their time. The first step in building a relationship with fans is to find a way to get them to spare you some of their precious time to give your music a chance. Once they've extended you that courtesy, then you continue to do the hard work of nurturing that relationship one fan at a time by viewing, and living, the experience through their lens.
The Skinny
The Skinny
Proven marketing and sales leader with 20+ years of dynamic, strategic, and creative experience.
Expertise in product management, content creation, social media, ad planning, D2C growth, client relations, and contract negotiations.
Skilled at designing and executing comprehensive marketing and sales strategies, with a track record of adapting to emerging consumer trends.
Decisive cross-functional leader with exceptional communication skills, creative thinking, and commitment to delivering successful projects.
What We Can Help With
What We Can Help With
Consumer Marketing
Digital Marketing
Business Development
Revenue Generation & Growth
Strategic Partnerships
Contract Negotiations
Budget Management
Client Relations
Content Creation
D2C Sales & Analysis
Copywriting & Editing
Vendor Relations
Identifying & Translating Industry Trends
...and MORE!
Full Description of Services
Full Description of Services
(click arrow to right)
(click arrow to right)
WHO WE ARE
No Jacket Required is a full-service product management and marketing services company. We listen to your wants and needs and then help you assess how you can formulate the best plans to create consumer awareness and profitability. And then we help you execute said plans.
MISSION STATEMENT
Organization and communication are the two words that best describe what we do. Our approach to creating and maintaining a highly organized plan and keeping the lines of communication open and flowing between all parties involved with your business can help you actualize your goals.
SPECIALTIES
Product Management | Consumer Marketing | Digital Marketing | Business Development | Revenue Generation & Growth | Strategic Partnerships | Contract Negotiations | Budget Management | Client Relations | Content Creation Strategy | D2C Sales & Analysis | Copywriting & Editing | Vendor Relations | Social Media Strategy | Identifying & Translating Industry Trends
WHAT WE DO
Every company and project has unique needs and No Jacket Required can customize our services to match your needs. Here is some of what we can do to help you succeed:
Product Management and Marketing:
Serve as product manager from inception of release(s) through life of project.
Create and implement marketing plans that include, but are not limited to, social media strategy, advertising campaigns, D2C planning, email marketing campaigns, tour marketing, retail (digital and physical), publicity, radio campaigns, development of promotional materials, etc. for each phase of the project.
Creation and management of marketing and advertising budgets; Book and execute advertising campaigns for projects.
Advise on best practices for social media promotion.
Arrange creation of artist bio, photo shoots, video production, and other marketing essentials.
Recruit and manage freelance consultants for social media, advertising, and publicity, ensuring seamless coordination and effective communication across all project stakeholders.
Sales & Marketing and Production:
Oversee day-to-day operations of business including scheduling of product releases, design, production and manufacturing of physical products and promotional and sales materials and uploading of metadata for digital releases.
Manage relationship with your physical and digital distribution partners by providing their sales and marketing staff with marketing plans, marketing updates, sales tools and coordinating sales and marketing initiatives with them.
Write and submit playlist pitches for Spotify and other DSPs while providing guidance on best practices; Coordination of playlist pitching with digital distributor.
Oversee D2C website creation and maintenance, from rebranding existing stores to launching new ones, handling design, setup, email marketing, and sales strategies.
Advise you on ways to maximize ROI on each new product and existing product, ways to exploit all current sales channels and find new ones.
Artist and Label Relations:
Maintain constant and effective lines of communication with your artists’ management or your artists’ label and work closely with them to maximize any and all opportunities to raise awareness of artist and their project.
Past Artists We Have Worked With
Art Brut | Asia | Badly Drawn Boy | Baha Men | Black Stone Cherry | Blue Öyster Cult | Chevelle | Craig Owens | Crazy Lixx | The Dark Element ft. Anette Olzon | Def Leppard | Destroy Rebuild Until God Shows | Dokken | Eclipse | Electric Light Orchestra | Halestorm | Highly Suspect | Jeff Lynne | Kittie | L.A. Guns | Lordi | Los Lonely Boys | Matisyahu | Mr. Big | Nazareth | Night Ranger | Orange 9mm | Orianthi | Primal Fear | The Prodigy | Red Dragon Cartel ft. Jake E. Lee | Sebastian Bach | Secrets | Shinedown | Slothrust | Steve Earle | Stryper | Thursday | Uriah Heep | Warrant | Warren Zevon | Whitesnake | Yes | and MORE!
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